PCMA Spends Seven Figures In Latest Ad Attack On Pharma

The Pharmaceutical Care Management Association (PCMA) is launching a major new advertising campaign aimed at building opposition to the drug-industry backed pharmacy benefit manager (PBM) reform legislation pending in Congress. The seven-figure advertising campaign will include broadcast and cable television advertising in Washington, DC, as well as digital advertising in the district and targeted states. It escalates an advertising back-and-forth between PBMs and drug manufacturers that has surrounded the debate over legislative efforts to lower drug prices. “The campaign will...