The increase in telehealth during the pandemic has boosted health care providers’ ability to use patient data collected via artificial intelligence to market and tailor care based on an individual’s psychographic information, AI experts say. Quality of care in both public and private health care can be improved by predicting a patient’s common health outcomes and tailoring essential preventative care, and the increase in telehealth has expanded equitable access to such care. The patient demographic data can also be used...