Consumer advocates tell CMS that the proposed exchange rule leaves room for web-based brokers and direct enrollment entities to display qualified health plan (QHP) options in a way that pushes consumers toward plans for which the brokers receive compensation, despite the agency’s stated goals to the contrary. But a group representing web broker and direct enrollment entities suggests the rule is too restrictive. Stakeholders, however, are generally pleased the agency proposes to differentiate between web brokers and direct enrollment entities,...