Pharma’s Digital Marketing Not Meeting Health Care Practitioners’ Needs

By Cara Smith / March 2, 2022 at 11:27 AM
The COVID-19 pandemic forced pharmaceutical companies to adopt digital-first marketing models when in-person strategies were inaccessible, but health care practitioners report they’re becoming increasingly inundated with information and the shift to virtual marketing isn’t meeting their needs. Digital marketing channels for health care practitioners most commonly include webinars, social media outreach, emails and text messaging from representatives and self-directed web and remote detailing. While health care practitioners are becoming more familiar with digital technologies, the Digitally Savvy HCP , out...

Not a subscriber? Sign up for 30 days free access to exclusive, detailed reporting on drug pricing reforms, Medicaid policy, FDA news and much more.