Pharma’s Digital Marketing Not Meeting Health Care Practitioners’ Needs

The COVID-19 pandemic forced pharmaceutical companies to adopt digital-first marketing models when in-person strategies were inaccessible, but health care practitioners report they’re becoming increasingly inundated with information and the shift to virtual marketing isn’t meeting their needs. Digital marketing channels for health care practitioners most commonly include webinars, social media outreach, emails and text messaging from representatives and self-directed web and remote detailing. While health care practitioners are becoming more familiar with digital technologies, the Digitally Savvy HCP , out...