Wyden Queries MA Third-Party Marketing Orgs On Relationship With Lead Generators

By Amy Lotven / January 23, 2024 at 7:15 PM
Senate Finance Committee Chair Ron Wyden (D-OR) is expanding his ongoing probe of Medicare Advantage plan marketing tactics with a new letter Tuesday (Jan. 23) pressing five third-party marketing organizations (TPMOs) on their business practices, including the use of lead generators. The letter follows a November 2022 committee staff investigation that found widespread evidence of unfair marketing tactics and an October hearing that highlighted the relationship between TPMOs and lead generators. “Seniors are being bombarded by well-intentioned brokers and bad...

Not a subscriber? Sign up for 30 days free access to exclusive, detailed reporting on drug pricing reforms, Medicaid policy, FDA news and much more.