State Insurance Officials Take Steps To Oversee ‘Lead Generators’

A panel of state regulators this week took steps to rein in improper marketing of health insurance products, approving a revision to a model law that would give states authority over health insurance lead generators that gather information to pass along to brokers -- yet regulators, among others, believe the lead generators are responsible for the proliferation of misleading, deceptive marketing of plans that do not have to adhere to Affordable Care Act rules. The National Association of Insurance Commissioners’(NAIC)...