Long-Awaited DTC Advertising Rule Adds Requirements For TV Ads

FDA finalized a rule on direct-to-consumer (DTC) radio and TV advertising that has been in progress since 2010, cementing long-discussed requirements for advertisers to take steps to make risk information easily comprehensible to consumers including, in TV ads, presenting it in both audio and text formats. The new standards state that information must be presented in consumer-friendly, easily understandable language, and that the audio component of the statement be at least as easily understandable the rest of the audio in...