FDA Launches First E-Cigarette Prevention TV Ads, Ramps Up Education

By Beth Wang / July 22, 2019 at 3:23 PM
FDA launched its first e-cigarette prevention television ads Monday (July 22). The ads, which also are available on YouTube, feature a popular street magician who “transforms” teens’ vaping devices into cigarettes. FDA says they are intended to educate kids about the dangers of e-cigarette use. At the same time, the agency plans to ramp up and expand its ongoing The Real Cost public education campaign , which is intended to dissuade youth use of e-cigarettes. Former FDA Commissioner Scott Gottlieb...


Not a subscriber? Sign up for 30 days free access to exclusive, detailed reporting on drug pricing reforms, Medicaid policy, FDA news and much more.