CMS Finalizes Numerous MA Marketing Reforms For Next Fall

CMS on Wednesday (April 5) finalized a slew of Medicare Advantage marketing reforms for the upcoming 2024 Medicare open enrollment season, including plans to crack down on general television advertisements after concerns over such marketing kicked into high gear last year. The agency did not finalize a proposal to keep third- party marketing organizations from sharing beneficiaries’ information with other entities, but says it is still considering the proposal for future rulemaking. “The final rule also takes critical steps to...