As the nation’s largest insurance exchange kicks off its three-and-a-half-month open enrollment period on Tuesday (Oct. 15), Covered California touts its first-in-the-nation policy to offer financial assistance to middle-income residents for the 2020 plan year. A spokesperson for Covered California tells Inside Health Policy that the exchange will roll out some advertising this week but the big effort will start in November. The exchange also has its thousands of certified enrollment counselors already reaching out to their books of...