PhRMA Shifts Drug-Price Defense From R&D Cost To Health-System Value

By John Wilkerson / July 16, 2014 at 7:45 PM
The brand drug industry is pivoting from justifying drug prices based on research and development costs to justifying them based on the product's value to the health care system, a move that comes as key lawmakers, health plans and large employers -- upset by rising drug prices -- urge drug makers to disclose their research spending and their rationale for prices. The drug-price debate laid dormant for years before Gilead Sciences brought it back by charging $84,000 per regimen for...


Not a subscriber? Sign up for 30 days free access to exclusive, detailed reporting on drug pricing reforms, Medicaid policy, FDA news and much more.