Proposal Envisions 'Smart Defaults' For Exchange Enrollment

Two University of California, Berkeley professors are proposing to take the consumer experience in health insurance enrollment a step further, aiming not to create a system that mirrors Medicare but instead to build a more proactive and personalized plan selection mechanism in the exchanges using “smart defaults.” Ben Handel and Jonathan Kolstad coauthored a report that envisions a “narrower and more-targeted consumer search tool than is currently used to compare health insurance plans offered through Medicare or the health...