CMS unveiled Tuesday (Sept. 1) a Medicare Advantage Value-Based Insurance Design (MA-VBID) Model that lets plans tailor benefits as part of a bid to improve enrollees' health and in turn lower costs, such as by eliminating eye exam co-pays for diabetics or by providing extra tobacco-cessation assistance for enrollees with lung disease. The demonstration brings Medicare Advantage plans more in line with commercial plans and mirrors legislation by House Republicans. The model will begin Jan. 1, 2017, and run for...