Enroll America: Next Round Of ACA Outreach Should Focus More On Mandate Penalty

Officials from Enroll America, which has worked closely with the Obama administration on the ACA and conducted a massive consumer outreach campaign during the first open enrollment period, suggest the individual mandate penalty will get more attention in the next round of messaging because it emerged as a top motivator for young adults to get insurance the first time around. Enroll America’s Matthew Saniie, speaking at a recent conference about lessons from the first enrollment period, said young people were...