Avalere: Exchanges Should Emphasize Penalty To Draw Middle-Income Customers

The federally facilitated marketplace attracts low-income enrollees by touting subsidies and the chance to get covered, but Healthcare.gov fails to draw in the same numbers of middle- and upper-class Americans, Avalere Health found in an analysis released Wednesday (March 25). To bring in middle-class consumers, the consulting firm said, exchanges need to start emphasizing the uninsurance penalty. Exchanges have to draw higher-income customers to spur further enrollment growth over time, Avalere Senior Vice President Caroline Pearson said. While there will...